LUISAVIAROMA was founded in Florence, Italy in the early 1930s with the opening of the company’s eponymous concept store. Online since 1999, the company attributes 95% of total revenue to online sales. In the Florence headquarters, 200 people from 15 different countries work to produce and maintain LUISAVIAROMA.COM in 9 languages. The website features an exclusive selection of new collections from 600 established designers, as well as young emerging talents. The exclusive ‘Buy it First’ service offers clients the possibility to preview the latest new season collections and to pre-order them directly from the runway.
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